Ericsson
MWC and Campus
Working with an innovative and evolving brand
I worked with Ericsson on and off for seven years, in a role that shifted from content and strategy to creative concepts and eventually, experience design. During that time the brand’s identity evolved from that of a personable guide to a sleek and relentlessly customer-focused business partner.
I ‘cut my teeth’ at Mobile World Congress. Ericsson’s annual experience is a behemoth: over 6000 square metres of bespoke product activations, restaurants, meeting rooms, keynotes, content and messaging, welcoming thousands of visitors and embodying the cutting-edge articulation of the Ericsson brand. For the 2019 experience I developed a suite of experiential ideas to harness the Ericsson ‘beat’: the pulse of Ericsson’s innovation.
Creating a seamless digital customer journey for Ericsson Campus
I also worked on the pitch-winning response for the Ericsson Campus - a connected digital space to showcase a new vision for the brand. My role was focused on creating a seamless, curated and end-to-end experience journey, using RFID to trigger bespoke content and aggregating data in real-time to create an intelligent environment. I also created an array of experiential ideas to tell aspects of Ericsson’s story, including an interactive tapestry that you could dial with Ericsson phones to learn about Ericsson’s innovation.
