An immersive, culture-led product launch

To celebrate the launch of evian’s new sparkling water drink, we created an immersive launch event to bring evian’s sparkling world to life. Working in partnership with artist Sara Shakeel, we applied her signature style to the everyday urban furniture of London life - think double decker buses, umbrellas and more - creating a sparkling alternate reality, using thousands of Swarovski crystals.

The experience was opened by evian brand ambassador Emma Raducanu - and generated queues around the block of Shoreditch.

I worked on the creative concept and development.