Haem; n. Ancient Scots word for ‘Home’

Haem was a dazzling art installation/brand experience that brought the wild and lustrous landscape of Scotland into the Saatchi gallery to give private clients a taste of Diageo Rare and Exceptional’s brand homes, and the priceless liquids that can only be created in that unique part of the world.

At the centre of this elemental landscape was a contemporary mirrored ‘bothy’ - a refuge for travellers in some of Scotland’s most remote regions - that hosted an intimate paired tasting experience.

Elegant touches rounded out the story, awaiting discovery amongst the pathways and glens; architectural models of the distilleries and the trophies rounded out the exhibition.

I developed the creative concept for the experience along with the core experience design.