Building McLaren’s first venture into the metaverse

The Genesis Collection was McLaren’s first web3 drop: 2,012 unique, randomly-generated NFTs granting access to MSO LAB: McLaren’s Web3 membership platform, designed to push the boundaries of performance, innovation, collaboration and community.

I worked on the architecture of the original, sold-out drop - from the website to the social campaign - and also the development of McLaren’s overarching Web3 strategy and mission, from the development of the MSO LAB Roadmap, to the creative ideation for future releases.

also ran an internal Web3 masterclass to upskill the agency on the weird and wonderful world of NFTs.