Celebrating 20 years of Red Bull racing culture

FOREVER REBL is a global brand platform for ORBR that celebrates the impact of Red Bull on changing the sporting landscape.

A global livestream was conceived to launch the 2024 car and the new campaign, with numerous special events and activations planned throughout the year to bring fans closer to the team than ever before.

I contributed strategic and creative work for a wide range of activity - from an experience blueprint for REBL Playground, a fan engagement platform at the heart of racing culture, to the campaign and creative for REBL ARTFCTS, a collection of 20 art objects from ORBR’s storied history - along strategic work on sponsorships, partnerships, and the ongoing roadmap for the campaign.